A team of specialists at the service of companies

We are a company specialized in tailor-made marketing research at the service of companies operating in the “business to business” (B2B) and “business to consumer” (B2C) sectors.

With the contribution of our research and analysis, our client companies always manage to obtain a rich baggage of information, which allows them to make the most suitable and effective decisions, with positive effects on the levels of profitability and market share. That is why we can assert that our market research is of high added value.

Our market research is always “tailor-made”, because each company has specific and unique needs, and we do everything possible to meet them and to contribute to their success.
Metron was founded in 1988 by former industrial company executives with many years of experience in the areas of marketing, market research and strategic planning.

Our key individuals:

Founder

Maria Bordoni – In 1988 she founded Metron after 15 years of experience in the marketing and market research areas of a large foodstuffs company. She has a degree in Economics. She has collaborated for more than 10 years with one of the most important managerial consultancy companies operating on a global level. In addition to being President of Metron, she carries out mentor and business angel activities in support of innovative startups. She is a member of IBAN – Italian Business Angel Association – since 2014. She is an AIF-certified (Italian Trainers Association) marketing instructor.

Senior Partner

Laura Bindas – With a degree in Economics, she has been dealing with market research for 20 years and has experience in the management of international projects. She is a Marketing and Market Research instructor.

Senior Partner

Claudio Gradassi – Degree in Statistics and Computer Sciences for Company Management. He has joined Metron in 2005.

The other members of the staff (analysts, psychologists, sociologists and specialized interviewers) have been cooperating with the company for years and have an excellent professional curriculum vitae.

Thanks to a consolidated network of partnerships, Metron is organizing to carry out market research all over the world.

If you would like more information on this topic or would like to ask for a quote, please contact us.