The methodologies we use to obtain information

To find the market information already available, we turn to so-called desk research.

To obtain information of a qualitative or diagnostic nature, we use:

● focus groups

● in-depth interviews (face-to-face or telephone)

● mystery visits/shopping

● ethnographic sessions.

To gather information of a quantitative type, we use these techniques:

● CATI (Computer Assisted Telephone Interview)

● PAPI (Paper and Pen Interview)

● CAPI (Computer Assisted Personal Interview)

● CAWI (Computer Assisted Web Interview)

If you would like more information on this topic or would like to ask for a quote, please contact us.